30 SECOND AD

When we set out to concept and produce a 30-second ad for Ooni Pizza Ovens, we had no interest in explaining their cookware. People already understand how ovens work. The more interesting challenge was finding a tone that matched the intensity of the brand’s community.

We built the spot around what already fuels engagement for Ooni: an obsessive love of pizza, a slightly chaotic enthusiasm, and a clear sense of humor. By leaning into how seriously their fans take pizza, and letting that seriousness feel just a little unhinged, we created something that feels true to the brand while remaining completely unexpected.