just 5

just 5

just 5 asked us to help them spread the word about their work

SO WE asked the people they serve to write them letters detailing the impact of their work

fundraising docu-series 

We asked Just 5’s beneficiaries to write letters to the Board of Directors, who read them for the first time on camera.

The result was a powerful mix of information and emotion that allowed Just 5 and their donors to see their impact on the community in a deeply personal way.

The campaign resonated strongly with supporters and helped the organization increase donations.

A man sitting in a chair reading a paper, recorded on a camera monitor with bookshelves in the background.
A woman is sitting on a chair in front of a bookshelf, reading a paper, while being filmed or photographed by a camera, with a professional light on her.
A man sitting in front of a bookshelf is being filmed on a camera monitor, with studio lighting overhead.