DR. MIKE KATZ FOR U.S. SENATE
DR. MIKE KATZ FOR U.S. SENATE
Giving an independent politician NEW tools to STAND OUT
MEET DR. KATZ
Our flagship piece for Dr. Mike Katz aims to introduce him as the right candidate for Delaware. Our team worked to balance policy messaging with personal storytelling, showing the human side of Dr. Katz’s mission. The result is a compelling film that bridges the gap between political rhetoric and real-world solutions.
building a robust economy
Communicating complex economic ideas in under two minutes is a challenge, so we implemented subtle motion graphics to explain the problems Dr. Katz sees and the ways in which he would fix them.
FIXING AMERICA’S HEALTHCARE
America’s healthcare system is notoriously complicated, so we produced this video to explain Dr. Katz’s perspective on systemic changes and highlight his experience as a physician.
why vote independent?
Dr. Katz believes in putting people above politics, offering solutions that are untouched by party agendas. That being said, one of his biggest challenges is bringing voters in a deeply blue state to support an Independent politician. This video challenges voters to rethink the status quo and embrace a new path forward.
have your voice heard
In an era where voters feel disenfranchised by party politics, we decided Dr. Katz’s call to action needed to focus on one thing: representation. Rather than focusing solely on his campaign for this piece, we brought forward reasons why voting is necessary, no matter who you vote for.
STRUCTURAL ISSUES
Obviously, a major piece of the puzzle in political campaigns and advertising is addressing the competition. Rather than focusing on the negatives, we produced this video to connect the structural problems our country faces with major political parties and their candidates in a factual way.
bringing the message to the masses
That’s all well and good, but what’s the point if we can’t bring these videos to voters in a way that hits home? We took things a step further, turning our five full-length videos into eleven advertisements between 15 and 30 seconds for use on Hulu, Paramount+, Facebook Ads, and more.